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Do Shotgun Advertising Weddings Make Sense?
With the rising cost of postage, more and more auctioneers are trying to bundle multiple auction direct mailings into one postcard/brochure (or one email). The shared cost efficiency allows for more...
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Direct Mail & Female
I remember the first time I saw Crystal Young, the college coed who would one day take my last name and an average of half the covers. It was lust at first site. To be candid, she had just walked past...
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Postcards from the Competitive Edge
2009 brought an influx of postcard orders to biplane productions, accounting for 50.5% of the 273 auction direct mail pieces that crossed my desk. As a designer, I like big canvases to illustrate the...
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6 Weird Intruders in Your Mail Box
I love snail mail. So, I register for mailing lists all the time. I like to see what corporate America is producing in their metropolitan ad agencies and what auctioneers create with their brochure...
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The Most Important Mailing List (That Auctioneers Aren’t Using)
For years I’ve preached that the most important mailing list for an auction company to use is their list of past bidders. But I’ve been wrong—at least partially. The line of thinking was that the most...
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How Vacation Souvenirs Sabotage Your Direct Mail Strategy
No matter where you vacation, there’s a really good chance you can buy postcards somewhere along the way—probably on one of those spinning metal racks. I can’t speak for you; but the big, glossy...
View Article213: Your Mailing List is Too Big
That doesn’t mean you necessarily throw direct mail out altogether. You just have to be smart about it—efficient at it. Here are several suggestions for making the most out of your mailing list.
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